1. ߰ ȭ ÷(Platform)
÷̶ ܾ ߰忡 ŷеǰ ִ.
ijŻ ȸ翡 Ÿž ÷ ڴٰ ߴ. ü
ߵ ȯ߰ ȿ óϱ ¶ ŷ ߰ ǸŸ Ȯ ִ ý ڴٴ ̴.
Ǹ ȸ Dͽ ÷ ǥϰ ִ. ʴ ŸŴ ϸ鼭 Ӵ о ϰ ư Ȯϱ Ÿž
÷ ڴٰ ִ.
ֱٿ ̸ ߰ ŷ߰ý Ű ִ ijŻ ȸ絵 ÷ ִ. ʰ Ÿ ߰ŷ Ÿ ŸƮ ߱ߴ ͵鵵
÷ ̶ ִ.
÷̶ ̳ Ȥ Ʋ ǹϴ ܾ ֱٿ Ǵ ÷ Ȥ
÷ ̶ ̹ Ϲε ϴ ܼ ǹ̸ ִ ϴ.
ǹ̷γ ǹ̷, ſ ϰ ȭǾ ݵ ȭǰ ִ
̴.
忡 ÷̶ ǻͳ ڵ Ư ġ ý ̸
ϴ ʰ Ǵ Ʋ Ǵ Īϴ . ó پ ذε
ü ϴ ġ ŷ ȯ ֵ ȯ Ȥ () ǹ̷ε ǰ ִ. üδ
ǰ
Ǹϰų Ȥ ǸŸ ϴ ⺻,
ǰŷ
α ִ ,
ݺ
۾ ̳
ġ, ȸ, ȭ dz Ģ װ̴.
÷ ſ ̰ Ȯ̴ 鸶 ÷̶ ϰų οϴ ǹ̰ ٸ. ÷ Ͻ ʸ ÷ ϰ ʴ´. ͳ ȯ濡 츮 ϻ ϰ Ȱϴ ̽ ̳ ÷
̴. Ǿ ϰ ִ īī
ũ ÷̰ ̳ ڵ Ȱϴ , ÷ Ͻ̴.
츮 ˰ ִ ̷ ʴ ÷ ܿ ÷ ϰ ִ.
Ͻ ̶
ǰ̳ Һڿ ϰ, ϸ,
ΰ ϴ ȹ Ǵ ̵ ϴµ ̴ Գ ģ ̴. ÷ Ͻ ÷ ü ġ â ߽ Ͻ ̶ ǵǰ ִ. Ͻ Ư ȭ ٷ ÷ Ͻ ̶ ̴. ÷ ϴ ü ġ âϰ
ŭ ŷ ü谡 ̴.
߰ 忡 ü ÷ ǥϰ ߱Ϸ ϴ ٷ ̷
̴. ε ̳ ߰忡 ÷ Ͻ ϰ
Ϸ ̴. ʿ ̱ ϰ ٶ ̱ ϴ.
̿ Ͽ ÷ Ȥ ÷ Ͻ ڵ̳ ڵ鿡 ǰų Ǿ ͵ 캸
߰忡 ÷ Ͻ ɼ ¤ Ѵ.
2. ÷ Ȥ Ư
鿡 Ͻ ÷ Ư¡ Ұ ־ Ѵ.
ù°, ÷ ȹϰ Ͽ , ̵ϴ ü ־ Ѵ.
°, ÷ ü ȭ
־ Ѵ.
°, ÷ ֵ , Ǵ ؾ Ѵ.
°, ֵ ÷ ڵ ȣ Ʈũ
־ Ѵ
ټ°, ÷ ̵ Ȯ强
־ Ѵ. , Ȯ о߷ Ȯ
÷ ȭ ӵǾ Ѵ.
°, Ը , Ǹ Ȯ Ǿ Ѵ. Ը Ǿ Ѵ.
ϰ°, ش ÷ ġ âǾ Ǿ
Ѵ. Ǽ, پ缺, , Ǿ Ѵ.
Ѵٸ ÷ IT , ִ ڸ µ () ߱ϴ ο ° ý
âϴ ̴.
3. ߰忡 ÷
츮 ߰忡 Ҹ ߰ ÷ Ͻ ϰ ?
ϸ, ȣϰ ߰ ǰ Ӽ ǰ ŷϴ ǥ
÷ ϱ ϱ ϴ. · 츮 ߰ 40 ̻ Ǿ ̴ ŭ, ǥ ´ ƴ, ο ÷ ý ϴ.
Ѵ.
߰ ȭ ý
(Listing) ϴ ߰ Ź ý Ѵ. ü Ϲ Һڵ ͳ ǰ ߰ ġ , ֵ IT ý Ͽ ϰ, ýۿ Ϲ̳ ڵ ߰ Ͽ ڰ(C2C,
C2B, B2C Ȥ B2B) ŷ ̷ ý̴.
̷ ý Ϲ Ͻ ƴ϶ ÷ з ִĿ ؼ ̰ ִ. ¶ ý Ӽ̳ پ , ǰ
Ȱ ϴٴ 鿡 ÷ Ӽ ִٰ ִ. ڵ
Ź ü ý ٽ ǰ ̷ ٽ ٸ ý ̴ ȯ ۵ȴٴ 鿡
. Ϻ 귣 Ŀ Ǿ ְ ڵ
ǰ ִ.
¶ ߰ŷ(ȱ )
߰ Žý Ͽ ϴ C2B ¶ ߰ Žý (Ī ȱ ) ũ
÷ Ͻ Ư¡ ִ. IT ¶ (¶ ǰ ¶ ) ⺻ ÷ ְ ǰڿ
ð, ȿ뼺 ϰ ֱ ̴.
Ʈũ ǰ ġ()
Ҹ ̼ Ȯ强 ִ ͵ ý ÷ Ư¡ и ְ ִ.
C2B ¶ Ű ϳ ÷ Ͻ C2C
ڵ ڰ ŷ Žý ? Ȥ Ź ƴ ŷ ߰ ? ý۵ ÷ Ͻ ԵǴ ϱ? ̷
θ Ǵϱ ƴ. ÷ Ͻ ° ǥ ϱ ̴. ̱ ŷ ߰ ̺ (https://www.ebay.com/motors)
Ǹ ÷ Ͻ ڸ ִ. ̱ ѱ ϰ
ϴ õ ߴ. ߰ ѷ µ ̴. ݵ ŸƮ C2C ߰ŷ ý ÷
ϼŰ پ õ ϰ ִ. ϴ. ϴ 츮 ߰ Ư ո ִ.
ʴ ŸŴ
ý
κ ÷ ¶ ̱ Ͻ ÷ ٴ . 츮 ǰ ȰȭǾ ʴ ߰ ŸŴ ̴. ֱ Ϻ ʴ ߰ ŸŴ ȹϰ ֵϴ Ͻ ÷ Ұ ٺϴ. ߰ ŸŴ ʴ ŸŴ ̷ ȯ̳
а μƼ 鿡 ÷ Ұ ϴٴ ̴. Ȯ强
輺 . ߰ ŸŴ ü ٸ ٽ ߰ Ź
̹ Ȱϰ ǰ ִ. ſ ̱ ǸŶ θ
ǰ ̴.
μ, ¶ ǰ ȹ ȮǸ鼭, ߰
ŸŴ ܼ ġ Ȥ O2O(On-line to Off-line) Ͻ
̼μ νĵǴ ִ ͵ ̴. ߰ Ź
հ ʿ伺 νĵ ʴ ߰ ŸŴ ü Ȥ Һüμ Ȯϰ
÷ ϰ ̴.
4. Ÿ ߰ ÷ ǥϴ ü
ֱ ߰ ñ ÷ ߱ϴ ʰ þ ִ. ǥ
ijŻ ȸ̴. ̵ ȸ ߰忡 ϴ Һα 並 鷯 ΰ
ġ Դ. Ʈ ᱹ Һ Ʈ ߰ (Ʈ ).
߰ῡ Һαݸ ߰ Ʈ ܼ Һθ £ ذ ǰ ʿ
̵ ȸ ο ϰ ȴ. ɰ Һ Ʈ ߰ Һα
Һڷ ȯ ̴. ÷ Ϸ ϰ ִ. ߱ ̰ õ̴.
Ϸ ÷ ü ȿ̳ ġ âϿ Ȯ ʴ. ȸ纰
ǥ Ʈ ٸ. ÷ ϴ ŸŻ翡 ݸ ϰų ǰ
߰ 켱 ϱ ϰ ÷ 귣带 ϰ ϴ ° ִ. ŸŴ
¶ θ Ʈ Ͽ ϸ鼭 ǰ ߰ ǸŸ ϴ µ ִ. ̵
ڵ鿡 ȭ ȸ οϿ ߱ϴ ڼ ̰ ִ.
߰ 鵵 ÷ ̵Ϸ õϰ ִ. ǥ
Ź Ʈ SKī ܼϰ
ġϴ Ȱ ŻϿ ֿ ŸŴ Կ Ʃ Ͽ Ưȭ ϴ ϰ ִ. üŹ ϰ ̽ ġϵ Ʈ ȭϿ
Ѵٴ ̴. VIG ݵ ڱ ġ ÷ ȭϰ ִ. ܰ Ƽͽ ȯ
ǸŶ ܼ پ Ѿ ϰ ǰȭ ý Ͽ , Һ
Ǹŷ ȯѴٴ ̴. ǰ Ͽ Ǹϴ ܿ ī
Ǹν ÷ Ѵٴ ̶ Ѵ.
ȸ鵵 ߰ پ ÷ õϰ ִ. ŹȮ
Ѱ踦 ߰ Ÿ 귣 ߰ Ǹϴ ȸ þ ִ. Ϻ
ȸ Ը ŸŴ ϱ Ѵ. Ÿž
߰ ü Ʈ ξ ϱ Ѵ. Ϻ ŸŴ
ü鵵 ÷ ϰ ִ. ܼϰ ־üκ ӴḸ ¡ϴ ü
ƴ϶ ־ü ͻ ν â, ִ
÷ ϰ ִ. Ϲδ Һα̳ ÷
νĵǰ Һڵ , , 湮. پ ڿ ÷ Ǵܵǰ ִ.
5. ߰ ÷
߰ ڵ ÷ ϰų ÷ Ϸ Ȯϴ. ȭϴ
ȯϿ ȣ ڵ Ʈŷ ϸ鼭 ɼ ϰ ϴ ǵ ̴.
ϱ ÷ IT ý ϰ ̵ ϴ
̴.
߰ 忡 Ī ŸĪ ŷеǰ ִ ÷ ǹ ÷ Ȥ ÷ ȭ
Ǵϱ ʴ.
¼ ֵ Ȯ IT ,
Ʈũ ƴ ִ. ÷ ȭ
ȿ̳ ġ â ִ, ȸ ġ ȣ
ְ ̴. ܱ ߱ ޱ ڵ ü ̷
ε带 ƴ.
߰ ƺ ÷ ճ .
Ӹۿ ٿ ÷̶ ü , Ʋ ǹ̴. ̳ ڸ ؼ 翬 ̰ ̳ 밡 ܴؾ Ѵ. Ѵٸ μ ÷ ߰ϰ DZ ؼ ȯ , ڿ ع ǽ ̰ ̾ Ѵٴ ̴.
Ե ۱() ߰ ȯ
κ ʹ . Ģ ʹ .
ַ() ְǾ ִٰ ִ. ̶ ̶ ڸ ̶ ü κе ִ. Ư ó õ . ݿ
Ģ ߰ ó ϰ ǰ ִ.
̷ ȯ濡 ǹ ÷ ΰ? ÷
ΰ? ϱ ƴ. (Dilemma)̴.
߰ 븦 ưư ϰ ϴ ÷ 밡 ưưġ Ͽ DZ
Ȳ ̴. ٸ ÷ ϸ ȴٴ ΰ? ̷
ƴұ?
̴. ֱٿ ǰ ִ ſ
(Scale Up)̶ ִ. ¦̴ ̵
ٴ ٸ ߿伺 ϴ
̴. پ ذ ü ϴ ÷ Ư ̷
ſ ʿϴ. 츮 õϴ ϵ ʵ 츮 ϴ ϵ
Ұ Ÿ ʴ´. ߰ ŷ ο °踦 ÷ ̴. Ѹ ҳ Ʒ ٴڿ ϱ ϴ °̴. ̶ °踦 Ͼ ̴.
.ȸ å ǥ